12 Social Media Management Tools For Content Creation; Post Scheduling Lead Generation And Tracking Clicks

Social media marketing can be overwhelming as you have many things to do at a time. You create content; schedule posts and also track clicks and generate reports. The job could become more challenging, if you are managing multiple accounts for your clients.

Here social media management tools like Oktopost can provide real help. See the most popular tools for social media management and choose the best tools for your needs.

Hootsuite

Used by over 10 million social media enthusiasts, Hootsuite is a great enterprise level tool for scheduling and analyzing social media campaigns. Also Hootsuite has a number of team tools that can help in creating interesting content for social media networks.

Agora Pulse

Now schedule content for Facebook, Twitter and Instagram from Agora Pulse and also start marketing campaigns from this amazing social media tool. It has dynamic reports for FB, Twitter and Instagram networks.

Social Oomph

Another powerful tool for social media management, Social Oomph is great for many things. It addition to scheduling content on Facebook and Twitter, it can also create greetings for Twitter messages. Social Oomph packs a number of premium options that are helpful in scheduling images and accessing Facebook and LinkedIn.

EveryPost

If you don’t want to stick to your laptop all the time for social media management then you should use EveryPost. This amazing tool will help you create visual content; schedule customized posts and content on social media from your phone. Developed for Android and iPhone devices, EveryPost helps use Facebook, Twitter, Google+, LinkedIn, Pinterest and Tumblr.

Bit.ly

With Bit.ly, you can shorten URLs for social media posts and also track clicks to determine how your content is driving traffic to your site. It is good for making short posts on Twitter and generating click reports.

Sprout Social

Social media agencies will find Sprout Social a great tool for managing their job. It allows managing multiple Facebook and Twitter accounts from one place and in a hassle free manner.

Crowd Booster

If you use analytics to optimize your social media posts then you will find Crowd Booster a perfect tool for your needs. It not only does analytics but also automatically updates it on a consistent basis. Also it can generate custom reports for clients and use the reporting info for scheduled tweeting.

Edgerank Checker

With Edgerank Checker, you can create custom content and also optimize it for Facebook posts. It is helpful in increasing user engagement with your FB posts.

SocialBro

Twitter enthusiasts can now do all their tweeting job from scheduling content to generating reports on clicks and from creating ads to publishing the ads on Twitter with SocialBro.

Tailwind

Official partner of Pinterest marketing, Tailwind is developed for managing multiple Pinterest accounts. It helps in creating multi-board pins and calendar scheduling. Social media agencies can use this tool for managing accounts of their clients.

Buffer

Use Buffer to make social media posts from the shared links on the web. It can help in scheduling and sharing posts on Facebook, Twitter, LinkedIn, Google+ and Pinterest.

Oktopost

Dedicated for generating leads, Oktopost can be used with Hootsuite that lacks lead generation feature. With Hootsuite, you can schedule your business content and with Oktopost, you can generate quality leads for your business.

Conclusion

Choosing right social media tool is the secret to achieving success with your social media campaigns and management. There are many social media tools but you need having good understanding of the tools to choose right tool for your needs. Also there are many tools that do similar jobs but you should know which tool will bets work for you.

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Should I Get Help From a Career Counselor?

Most people would probably rather get a root canal than hunt for a new job. Whether a person has been downsized, is changing careers, or just wants to find a better opportunity, hunting for a job can be frustrating and intimidating. And since more than 230,000 people have lost their jobs this year, the competition for employment is likely to be fierce. People who want to increase their odds for getting hired may want to consider finding a career counselor.What Career Counselors DoCareer counselors can help people evaluate their skills and abilities to find a job that fits their goals and interests. They serve as coaches, teachers, and mentors to people with all different types of job experience. A qualified counselor should be able to assess a client’s traits and abilities to help direct them to an appropriate position. They also should be good listeners who can communicate well with people who may be dealing with a lot of stress and uncertainty about their job situation–and life in general.Some career counselors may have a degree in counseling or a related field, but others may have experience in a particular field that gives them the expertise to help others. A master career counselor usually has the highest level of expertise in career counseling and has met other qualifications, such as being licensed by a state board.Who Should Consider Counseling?Not everyone looking to change jobs needs to see a career counselor. But people who aren’t sure where they’re headed in their careers and need help focusing may benefit from working with a coach. Workers who are thinking about getting help with their career should ask themselves:1. Am I satisfied with my current job?2. What do I like or dislike about my current job?3. How can I improve my current job?4. Do I have the work-life balance I want?5. What are my short- and long-term goals for my career?6. What other jobs can I qualify for with my skills?Downsized in AmericaPeople who haven’t had to look for a job in many years may be ill-equipped for their search and may be perfect candidates for career counseling. Companies all across America are cutting jobs, forcing many workers to dust off outdated resumes. A qualified counselor can help put together a resume, practice interviewing techniques, administer assessment tests, or evaluate new career paths. The right coach can help a person evaluate jobs they’ve never considered that may allow them to use their current skills.Changing CareersFor people who are looking for a whole new career, a counselor can help them decide whether they have the necessary skills or need to continue their education. Some people may find that the type of work they’ve been doing has become obsolete. Many unskilled workers have found themselves forced out of jobs that can be done by a computer or a machine. A good career counselor should listen to workers’ needs and assess their strengths and weaknesses to help them transition to a new career. That may mean directing clients to places they can learn about new technology or employment trends in fields that interest them.Getting EncouragementRichard Nelson Bolles writes in What Color Is Your Parachute? 2008: A Practical Manual for Job-hunters and Career-Changers that “Researchers discovered some years ago that while the typical job-hunt lasted around fifteen to nineteen weeks, depending on the economy, one-third to one-half of all job-hunters simply give up by the second month of their job-hunt.” Having the support of a career counselor may help some people stay focused on their job search and not become easily discouraged. The right coach can also redirect job-hunting efforts that have stalled or become unproductive.Moving to the Next LevelAlways being passed over for promotions is like going to a spring fling and never being asked to dance. It’s no fun! Workers who are having trouble advancing in their career may need some help figuring out exactly what they need to do differently to get noticed by higher ups. For some people it may be as simple as taking a few courses to learn necessary skills. Others may need advice from a career coach on how to dress, talk, or act more professionally.Setting Career GoalsCounselors can also be helpful if people just want to make sure they are setting the right goals for their career. They may not be looking to change companies, but may be more concerned about protecting their future job security. A person who hasn’t bothered to keep abreast of changes in their industry, learn new skills, or network with influential peers are more likely to fall under the downsizing axe than someone who has worked to remain competitive.Choosing the Right CounselorIt’s important for people to find a career counselor that fits their goals and is reputable. A good counselor should:1. Disclose the terms of their service and fees upfront2. Provide a copy of their ethical guidelines3. Charge only for services provided4. Let clients choose the services they want5. Not make unrealistic promises.They should also discuss what type of time commitment clients should expect to make to their counseling sessions and job-hunting strategies.While career counselors can be helpful they may not have all the answers. They can help individuals assess their strengths and weaknesses to choose a career that fits their unique goals and needs. Like any other counseling relationship, it may take more than one try to find the right person. People looking for a career coach can check with their former employer, local job centers, universities, alumni groups, churches, and other organizations for recommendations.

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Payday Loan Direct Lender Revenue Is Not So Grand After All

Do you think that a fast payday loan direct lender service earns large revenue from small short-term loans? The industry is often fingered as a booming business feeding off the perils of those less fortunate. Direct lenders cannot deny all accusations as a whole as they understand quite well how the practices of predatory lenders have made a name for the industry. The good news for borrowers is that there are many safe payday loan lenders not looking to eat their income for dinner.With the postal service losing revenue from mailing charges, are they looking to move into the payday loan business out of hope to make up the difference? There may be quite a few lenders watching to see how their story will unfold. With short-term loan lending experience, responsible lenders can tell you that the industry as a whole does not earn large profits. How much money can you earn off of a $300 loan? In the finance world, a $75 finance charge is peanuts.Like any other business, payday loan companies have overhead costs. These small fees must add up to cover building costs, employee salaries, benefits, taxes with some left over to cover losses. As there are borrowers who take their loan obligations seriously and do pay off their debt, there are others who don’t. There is bad debt which must be written off from those borrowers did not pay the loan back. It’s unfortunate to think that the behavior of some customers would maintain high interest costs for responsible ones. Direct payday loan lender services small loans with steep interest rates. Credit card companies have been forced to raise limits for more risky customers as well. Someone has to pay for a company’s loss.What does it all boil down to? The USPS may not earn the revenue they had hoped for. On the other hand, with fast cash advances and alternative options for those without bank accounts the postal service may at least make some gains. They will learn that these customers may take 3-5 months to earn them, so they will need to be patient. The fees only become profit once the loan has been collected as well. Getting an interest charge payment cannot be considered profit until it measures above the loan amount. A borrower that takes out a $375 loan and pays $48 in fees over the next five months without returning the principle balance will actually show as a loss in the books. The fees are no way near the amount borrowed. In the meantime, the postal service will have business responsibilities to take care of. Where is the high revenue in that?The USPS will have to lend to numerous borrowers before they will see any signs of profit. Where will they get their money to loan out? Do they have profits to risk on customers or will they have to borrow from the government or private sector themselves? If the USPS borrows money, they will have interest payments on top of lending costs. It shrinks revenue further.Yes, it would be nice to have additional options for those who cannot acquire a bank account for whatever reason. It would be nice to have a place to cash a paycheck without large check cashing fees. The post office won’t do it for free, but it will cost less. Smaller finance charges will attract new customers. The postal service may find a new niche in the payday lending and check cashing industry. Time will tell if the service charges will support the overhead. How many new headaches will they want to deal with once they are introduced to borrowers that don’t find payoffs an obligation to borrowing money? It will be nice to have an additional responsible direct lender to add to the group to help erase reputation woes of the direct payday loan industry.

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